For the Month of August, we will have Jimmy Francis, Owner of Infinite aquarium Santa Clara giving us ins and outs of operating a fish store.

We will discuss the ins and outs of building and opening a fish store, including all the nuances of running a brick-and-mortar retail shop that only sells tropical fish. We'll cover trade secrets that no one ever talks about, and the real toll it takes on you, your sanity, and your life. We'll explore the highs and lows, and the reason why jimmy never been able to walk away from this crazy dream.

About Jimmy:

Born, raised, and still residing in Milpitas, California, Jimmy have been around aquariums since the early 1980s. Jimmy's mom always had a tank running. When he was a kid, she would drop him off at the local fish store like a babysitter while she ran her errands around town. Jimmy met my wife in 1997 while she was working in the fish department at Petsmart. Jimmy have been trying to impress her ever since.

Jimmy ran an aquarium maintenance service from 1999-2015, teaching him how to work on aquariums on the fly. Jimmy have worked at three different stores from 2005 to now. Jimmy was the GM of the biggest reef shop in the area for 10 years, being part of many first coral propagations and learning how to farm coral. Jimmy later worked with a lighting company for 6 years as a representative at trade shows and beta testing (then new) LED technology over coral propagation tanks. Jimmy did all of the major trade shows in our country from 2009-2015, showing up to 3-5 shows a year. Currently Jimmy is the proud owner/operator of Infinite Aquarium since 2017. 

Hospitality (food & Social time) and live Auction to follow the Speaker

Auction is open to the public. Anyone is welcome to bid on items for sale at the auction, but selling is limited to SFAS members only.

For Sellers: Please be familiarized with the Auction rules which can be found here